Rifa Nada Alfiyyah, . (2021) PENGARUH CITRA PERUSAHAAN, HARGA, DAN PROMOSI TERHADAP MINAT MENGGUNAKAN HASANAH CARD BANK BNI SYARIAH DEPOK. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The lifestyle of the people in the modern era today tends to be consumptive as the increasing demand for large amounts of money causes many customers to be less comfortable doing transactions in cash. PT. Bank BNI Syariah, Tbk created a new product innovation known as the iB Hasanah Card, which is an unsecured sharia credit card product with low interest rates, safe and easy transactions. This study aims to examine the effect of corporate image, price, and promotion on customer interest. Sampling through purposive sampling method which was tested on 100 respondents. The data collection instrument used a questionnaire with a Likert scale. The analytical technique used to determine the magnitude of the effect is multiple linear regression assisted by the SPS 20 program. The results of the study conclude that there is a significant influence between company image, price and promotion on customer interest.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 1710116042] [Pembimbing: Suryani] [Penguji 1: Fitri Yetty] [Penguji 2 : Prima Dwi Priyatno] |
| Uncontrolled Keywords: | Keywords : Brand image, Interest, Price, Promotion |
| Subjects: | H Social Sciences > HC Economic History and Conditions H Social Sciences > HG Finance H Social Sciences > HJ Public Finance |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1) |
| Depositing User: | Rifa Nada Alfiyyah |
| Date Deposited: | 11 Feb 2022 08:50 |
| Last Modified: | 11 Feb 2022 08:50 |
| URI: | http://repository.upnvj.ac.id/id/eprint/16230 |
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