REPRESENTASI KARAKTERISTIK GENERASI MILLENIAL PADA IKLAN SASA (MSG “MICIN SWAG GENERATION”) DI MEDIA YOUTUBE (ANALISIS SEMIOTIKA FERDINAND DE SAUSSURE)

Shindy Dwi Melati, . (2021) REPRESENTASI KARAKTERISTIK GENERASI MILLENIAL PADA IKLAN SASA (MSG “MICIN SWAG GENERATION”) DI MEDIA YOUTUBE (ANALISIS SEMIOTIKA FERDINAND DE SAUSSURE). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

[img] Text
ABSTRAK.pdf
Download (164kB)
[img] Text
AWAL.pdf
Download (803kB)
[img] Text
BAB 1.pdf
Download (249kB)
[img] Text
BAB 2.pdf
Restricted to Repository UPNVJ Only
Download (230kB)
[img] Text
BAB 3.pdf
Restricted to Repository UPNVJ Only
Download (206kB)
[img] Text
BAB 4.pdf
Restricted to Repository UPNVJ Only
Download (1MB)
[img] Text
BAB 5.pdf
Download (123kB)
[img] Text
DAFTAR PUSTAKA.pdf
Download (212kB)
[img] Text
RIWAYAT HIDUP.pdf
Restricted to Repository UPNVJ Only
Download (16kB)
[img] Text
LAMPIRAN.pdf
Restricted to Repository UPNVJ Only
Download (1MB)
[img] Text
HASIL PLAGIARISME.pdf
Download (132kB)
[img] Text
ARTIKEL KI.pdf
Restricted to Repository staff only
Download (540kB)

Abstract

This study aims to discuss the representation of the characteristics of the millennial generation in Sasa advertisements (MSG "Micin Swag Generation") on Youtube Media using Ferdinand De Saussure's semiotic analysis. The method used is descriptive qualitative by using primary data sources, namely Sasa advertisements (MSG "Micin Swag Generation") and secondary data, namely literature studies. The author uses Ferdinand De Saussure's semiotic data analysis technique by collecting data in the form of cut scenes contained in advertisements and the results of the data obtained will be analyzed by looking for the meaning of denotation and connotation in the object of research. The data validity technique is done by triangulation of sources. The results of this study indicate that the characteristics of the millennial generation as "the micin generation" in the Sasa advertisement "Micin Swag Generation" are found to have hyperreality that simulates the public regarding the impact of MSG consumption. This characteristic is indicated by the signifier and the signified in the advertising scene through the activities carried out, the objects used and the text displayed.

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil: 1710411157] [Pembimbing: Drs. Aan Setiadarma] [Penguji 1: Radita Gora Tayibnafis] [Penguji 2: Aniek Irawatie]
Uncontrolled Keywords: Keywords: Representation, Characteristic, Millennial Generation, Advertisement, Youtube, Ferdinand De Saussure Semiotic Analysis
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: Shindy Dwi Melati
Date Deposited: 26 Aug 2022 08:36
Last Modified: 26 Aug 2022 08:36
URI: http://repository.upnvj.ac.id/id/eprint/15764

Actions (login required)

View Item View Item