ANALISIS PERBANDINGAN BRAND EQUITY Samsung dan LG

Imam Arif Fikri, . (2021) ANALISIS PERBANDINGAN BRAND EQUITY Samsung dan LG. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research is quantitative study that aims to compare brand association, perceived quality, and brand loyalty to brand equity in Samsung and LG companies in the South Jakarta area. This research used 100 respondents as a sample with purposive sampling method. The analysis technique in this study uses the Independent Sample T Test using SPSS 26. The results of this study indicate that (1) Samsung Brand Association is superior to LG, (2) Samsung's Perceived Qualty is superior to LG, (3) Samsung's Brand Loyalty is superior to LG. superior to LG.

Item Type:	Thesis (Skripsi)
Additional Information:	[No. Panggil: 1710111263] [Pembimbing: Lina Ariyani] [Penguji 1: Yuliniar] [Penguji 2: Pusporini]
Uncontrolled Keywords:	Brand Equity; Brand Association; Perceived Quality; Brand Loyalty
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User:	Imam Arif Fikri
Date Deposited:	24 Feb 2022 06:09
Last Modified:	17 May 2022 08:44
URI:	http://repository.upnvj.ac.id/id/eprint/13342

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