PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN KARTU SELULER TELKOMSEL MELALUI KEPUASAN PELANGGAN (Studi Kasus Pada Wilayah Jakarta Selatan)

Muhammad Rikza Fauzi Syahmi, . (2021) PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN KARTU SELULER TELKOMSEL MELALUI KEPUASAN PELANGGAN (Studi Kasus Pada Wilayah Jakarta Selatan). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research is using a descriptive quantitative study that aims to see and analyze the influence of Price and Product Quality on Telkomsel Cellular Card Customer Loyalty through Customer Satisfaction. This study uses Telkomsel Cellular Card Customers in the South Jakarta Region as a sample. The sample selection technique in this study used a non-probability sampling technique with a simple random sampling technique, namely taking randomly part of the population without regard to other criteria so that part of the population entered the research sample and obtained as many as 100 respondents.. Smart PLS 3.0 Software and Microsoft Office Excel software are used on the Hypothesis testing. The results obtained from the examiners are (1) There is a significant effect of Price on Customer Satisfaction, (2) There is a significant effect of Product Quality on Customer Satisfaction, (3) There is a significant effect of Price on Customer Loyalty through Customer Satisfaction, (4) There is a significant effect of Product Quality on Customer Loyalty through Customer Satisfaction, (5) There is a significant effect of Customer Satisfaction through Customer Loyalty.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 1710111250] [Pembimbing 1: Rosali Sembiring Colia] [Pembimbing 2: Ediwarman] [Penguji 1: Nobelson] [Penguji 2: Suharyati]
Uncontrolled Keywords: Price, Product Quality, Customer Loyalty, Customer Satisfaction
Subjects: H Social Sciences > HC Economic History and Conditions
H Social Sciences > HF Commerce
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: Muhammad Rikza Fauzi Syahmi
Date Deposited: 19 May 2022 11:45
Last Modified: 19 May 2022 11:45
URI: http://repository.upnvj.ac.id/id/eprint/13129

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