Punky Adietya, . (2021) PENGARUH E-SERVICE QUALITY DAN HARGA TERHADAP KEPUTUSAN PENGGUNAAN PRODUK DANA INDONESIA’S DIGITAL WALLET. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study aims to analyze and prove whether there is an effect of E-service quality and price on usage decisions. This research method is quantitative with a sample of 100 respondents using E-wallet Dana domiciled in the DKI Jakarta area. The data analysis technique used is descriptive analysis and inferential analysis with the SmartPLS version 3.3.3 analysis tool. The results show that E-service quality has an effect on usage decisions. The price variable has an effect on the usage decision. Then, together the variables of E-service quality and price have an influence on the usage decision.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | (No Panggil : 1710111258) (Ketua Penguji : Suharyati ) (Penguji 1 : Yuliniar) (Penguji 2 Dosen Pembimbing : Miguna Astuti) |
| Uncontrolled Keywords: | E-Service Quality, Price, Decision to Use, and Dana E-wallet. |
| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HG Finance T Technology > T Technology (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Punky Adietya |
| Date Deposited: | 23 May 2022 12:20 |
| Last Modified: | 23 May 2022 12:20 |
| URI: | http://repository.upnvj.ac.id/id/eprint/12933 |
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