Faradilah Meida, . (2021) PENGARUH KUALITAS PELAYANAN DAN KEPERCAYAAN TERHADAP KEPUASAN PELANGGAN E-COMMERCE SOCIOLLA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study aims to analyze and prove whether there is an influence between service quality and trust on customer satisfaction. This research method is quantitative and the sample of Sociolla E-commerce consumers spread in DKI Jakarta province is 100 respondents. The data analysis technique used descriptive analysis and inferential analysis using SmartPLS analysis. The results showed that service quality affected customer satisfaction. Trust does not affect customer satisfaction. And together the variables of service quality and trust influence customer satisfaction.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil : 1710111261] [Ketua Penguji : Lina Ariani] [Penguji 1 : Rosali] [Penguji 2 (Dosen Pembimbing) : Miguna Astuti] |
| Uncontrolled Keywords: | Service quality, trust, customer satisfaction, and E-commerce Sociolla. |
| Subjects: | H Social Sciences > HF Commerce T Technology > T Technology (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Faradilah Meida |
| Date Deposited: | 19 May 2022 12:17 |
| Last Modified: | 19 May 2022 12:17 |
| URI: | http://repository.upnvj.ac.id/id/eprint/12932 |
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