PENGARUH 4P GREEN MARKETING MIX TERHADAP KEPUASAN PELANGGAN BLOOMKA SKINCARE

Mila Dwi Astuti, . (2021) PENGARUH 4P GREEN MARKETING MIX TERHADAP KEPUASAN PELANGGAN BLOOMKA SKINCARE. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study aims to analyze and prove whether there is an effect of green product, green orice, green place and green promotion on customer satisfaction. This research method is quantitative with a sample of 100 bloomka customer respondents who are domiciled in the DKI Jakarta area. The data analysis technique used is descriptive analysis and inferential analysis with Smart PLS 3.0 analysis tool. The results of this study indicate that the green product variable has an effect on customer satisfaction of 0.369. Green price has an effect on customer satisfaction of 0.286. Green place has an effect on customer satisfaction of 0.208. Green promotion has no effect on customer satisfaction.

Item Type: Thesis (Skripsi)
Additional Information: No Panggil: 1710111272 Pembimbing: Miguna Astuti Penguji 1 : Nobelson Syarief Penguji 2: Jenji Gunaedi Argo
Uncontrolled Keywords: Customer Satisfaction, Green Product, Green Price, Green Place, Green Promotion
Subjects: A General Works > AS Academies and learned societies (General)
H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: Mila Dwi Astuti
Date Deposited: 23 May 2022 09:37
Last Modified: 23 May 2022 09:37
URI: http://repository.upnvj.ac.id/id/eprint/12685

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