Reyhan Mahendra, . (2021) EFEKTIVITAS PROMOSI DALAM PROGRAM TELEVISI: “RUANG GURU SPEKTA SEMESTER 2” (Studi Deskriptif Kuantitatif Pada Orang Tua Pelajar SMAN 42 Jakarta). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (110kB) |
|
Text
AWAL.pdf Download (491kB) |
|
Text
BAB I.pdf Download (626kB) |
|
Text
BAB II.pdf Restricted to Repository UPNVJ Only Download (349kB) |
|
Text
BAB III.pdf Restricted to Repository UPNVJ Only Download (380kB) |
|
Text
BAB IV.pdf Restricted to Repository UPNVJ Only Download (2MB) |
|
Text
BAB V.pdf Download (164kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (148kB) |
|
Text
RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (110kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (2MB) |
|
Text
ARTIKEL KI.pdf Restricted to Repository staff only Download (767kB) |
Abstract
In the development of the times, the world of television is one of the media that has a fairly rapid level of technological progress. Especially in the Advertising Broadcast system, television is a medium that is widely used in promoting a brand or product. In this regard, in early 2020, one of the largest online learning platforms in Indonesia, Ruang Guru, held a product or brand promotion in the form of television program shows. The program was broadcast simultaneously on several television stations with the program broadcast at prime time. With this, many people, especially social media users, talked about this event, especially the reason Ruang Guru was promoting its products on many television stations. Many of them who incidentally are millennials with an average level of student education feel disturbed by the show. The broadcast of the program can be said to be mass targeting many groups, especially parents of students. Therefore, the purpose of the research will focus on how much evidence of the effectiveness of the promotional activities conducted by Ruang Guru in the television program: Ruang Guru Specta Semester 2. The theory used in this study is the Facet Model of Effect theory. The concepts used are Effectiveness, Promotion, Promotion Effectiveness, and Television Programs. This research approach is quantitative with descriptive research type. Researchers collect data by distributing predetermined questionnaires. The population of this research is parents of students, especially parents of students at SMAN 42 Jakarta Batch 36 (alumni) and those who have watched the show Ruang Guru Spekta Semester 2 and this study uses purposive sampling technique to collect research samples. The results of the study determined that the promotion carried out by Ruang Guru through the Ruang Guru Spekta Semester 2 television program was quite effective in influencing consumers. Although there are still many people who think that the spread of promotions in this program is too massive and is considered disturbing other television programs (according to some people through their comments on social media), the effectiveness of this promotion is quite large in influencing consumers. This research is suggested to be one of the sources of information regarding the promotions offered by Ruang Guru in the Ruang Guru Spectacle Semester 2. As well as being a reference material or reference for calculating how much consumer response statistics are from what has been promoted in the Ruang Guru Spekta Semester 2 television program. especially in developing and analyzing the Facet Model of Effect theory.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 1710411025] [Pembimbing: Windhi Tia Saputra] [Penguji 1: Ilona Vicenovie] [Penguji 2: Ratu Laura Mulia Baskara Putri] |
| Uncontrolled Keywords: | Effectiveness, Promotion, Ruang Guru, Television Programs. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | Reyhan Mahendra |
| Date Deposited: | 04 Oct 2021 07:22 |
| Last Modified: | 04 Oct 2021 07:22 |
| URI: | http://repository.upnvj.ac.id/id/eprint/12649 |
Actions (login required)
 |
View Item |