PENGARUH PERSEPSI HARGA, IKLAN, DAN BRAND IMAGE TERHADAP MINAT BELI PADA PRODUK SMARTPHONE SAMSUNG: Studi Pada Mahasiswa FEB UPN Veteran Jakarta

Ahmad Agung Wibisono, - (2019) PENGARUH PERSEPSI HARGA, IKLAN, DAN BRAND IMAGE TERHADAP MINAT BELI PADA PRODUK SMARTPHONE SAMSUNG: Studi Pada Mahasiswa FEB UPN Veteran Jakarta. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research is a quantitative research that aims to determine the influence of price perception, advertisement and brand image on purchase intention samsung smartphone product. The population in this study was the students of economic and business faculties of UPN veteran Jakarta. The sample size was taken 80 respondents, with nonprobability sampling method, especially purposive sampling. Data collection was done through questionnaires. Analytical technique used is the method of analysis PLS (Partial Least Square). The results of this study indicate that (1) price perception has a significant influence on purchase intention with coefficient value of 0,014. (2) advertisement has no effect significant on purchase intention with coefficient value of 0,107. (3) brand image has a significant influence on purchase intention with coefficient value of 0,000.

Item Type: Tugas Akhir, Skripsi, Tesis, dan Disertasi (Skripsi)
Additional Information: [No. Panggil: 1410111099] [Ketua Penguji: Alfatih S. Manggabarani] [Penguji I: Dwi Siti Tjiptaningsih] [Penguji II/Pembimbing: Yuliniar]
Uncontrolled Keywords: Price Perception, Advertisement, Brand image, and Purchase Intention.
Subjects: H Social Sciences > HC Economic History and Conditions
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: S.IP Muamar Khadafi
Date Deposited: 15 Apr 2019 09:20
Last Modified: 18 Apr 2019 01:53
URI: http://repository.upnvj.ac.id/id/eprint/111

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