Angie Rindani Ekaputri, . (2021) ANALISIS KEPUASAN PELANGGAN LAZADA DI JAKARTA SELATAN. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The current Covid-19 has resulted in changes in transaction activities from offline to online. E-commerce users have also increased. However, there is one e-commerce that has actually experienced a decline. This research is a quantitative study which aims to determine the effect of each online convenience, online security, online trust on customer satisfaction. The population of this study is the people in South Jakarta who used Lazada marketplace application. The sample collection technique used was non probability sampling with purposive sampling type. Sources of data obtained through distributing questionnaires to 75 respondents. The analytical tool used in this research is SmartPLS3.0. The results obtained from this study are (1) online convenience has a significant effect on costumer satisfaction with a coefficient value of 0.267. (2) online security has no significant effect on costumer satisfaction with a coefficient value of 0.055. (3) online trust has a significant effect on costumer satisfaction with a coefficient value of 0.53. with adjusted R Square 0.622 or 62.2%.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 1710111121] [Ketua Penguji : Suharyati] [Penguji I : Heni Nastiti] [Penguji II (Pembimbing) : Prasetyo Hadi] |
| Uncontrolled Keywords: | Costumer Satisfaction, Online Convenience, Online Security, and Online Trust |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HA Statistics H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HF Commerce H Social Sciences > HN Social history and conditions. Social problems. Social reform |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Angie Rindani Ekaputri |
| Date Deposited: | 12 Aug 2021 07:40 |
| Last Modified: | 12 Aug 2021 07:40 |
| URI: | http://repository.upnvj.ac.id/id/eprint/10429 |
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